Ravis pickles – Rajam Condiment , Mr. P. Kanagaraj, was the first generation entrepreneur in his family, and initiated an idea to sell homemade pickle to the locals of Madurai back in 1973. What started out small as a small scale business, with their first product brand called Ravis had a steady growth in the following years with their freshly made pickles that was gaining popularity among the masses. Ravis today has a total of 9 yummylicious flavors under their kitty.
In the next 10 years, the Brand had a steady growth as they initiated supply of pickles at all the local stores and also initiated the distribution in the towns around Madurai. As the popularity grew, they also introduced a few more flavors to keep the people hooked to their supplies and were able to achieve the same due to their ability to maintain product taste and quality. Supporting him in this endeavor, his son K. Jayaprakash, was very much intrigued by the business, and wanted to join hands with his father to enhance the brand and take it to the next level.