Started in 1997, under the guidance of Nitin Ashar, Truevalue Marketing Services Private Limited is a striving business entity that offers ready-to-drink beverages and customized snacks and drinks vending machines.
Truevalue Marketing Services Private Limited (TVM) is one of the leading players in the Vending Business with more than two decades of experience. TVM is into manufacturing, distribution and exports of Ready-to-Drink hot and cold beverages, freshly brewed tea and coffee as well as automatic vending machines for beverages as well as snacks. The products and the machines are marketed under the brand name ‘Granules n Beans’.
We believe that every customer is different and requires a unique solution. Hence, our endeavour has always been to provide customization beyond expectations. With this understanding we strive to offer complete vending solutions along with value added services to suit specific needs of customers. We currently served corporates, public institutions, BPOs, MNCs, hospitals, malls, railways stations, airports and so on.
TVM, a 100-crore conglomerate, one of the first company to launch unsweetened premix sachets, has also pioneered in providing Tea, Coffee, Soups, Chocolate and Badam milk variants in the vending solutions category and has served more than 18 cr. cups per annum as on 2017.
Thanks to our state-of-the-art production and manufacturing facility, our business has spread across three verticals namely, Vending Solutions, Retail, and Export. And since past 20 years, we have been serving freshness to our consumers by offering world-class instant beverages. No wonder our consumers regard us as the complete instant beverage solution provider with wide range of flavours catering to everyone’s taste palate.
Here’s where the traditional recipe comes to life, through a series of labour intensive processes, which enable us to provide you with the final product.
To achieve desired number of targeted distributor within 150 days in each of the targeted towns. Generate direct clients in the major cities. The locations are covered in First Phase, Gujarat (Ahmedabad), Delhi (Rajasthan, Punjab) and Pune in Maharashtra.
To target desired number of large corporate accounts for direct supplies.
Karnataka, AP and TN will be strengthened by manpower to extend direct customer and dealer base but expansion by C&F activity will be taken up only after reaching the critical volume of Premix.
TVM will become one of the 5 preferred suppliers of vending solutions to various corporates, large and small by providing reliable products and services either directly or through channel partners, providing retail solutions for institutional and high footfall areas.
Introduce new products and solutions, which will add value to our offers and substantiate our aim to become among the most trusted beverage company in the country as well as become one of the most visible brands.
Expand our international presence to multiple countries through our own distribution network.
True Value will become one of the most preferred employers, where people are able to nurture their talent and ideas to create innovative solutions for their customers.