The Amrit Soap Company was founded as a first generation commercial endeavor in 1952 by late Shri Vidya Prakash Gupta. Over the years, Amrit soap Company has grown steadily to its present position, recognized as a leading player in the field of Fabric Care, Home Care and Personal Care in India, with a rising global presence across a diversified product range.
Today, Amrit Soap is a well managed company which seeks to realize its vision within the support of its well-defined value system. It has developed a core competence in its manufacturing and marketing fields and is continually adding an exciting range of new products in Fabric, Home and Personal Care segments for domestic as well as the export market. We manufacture and sell under the brand name CHHOKRA which is a very well established brand in the market. Our non negotiable dedication to maintaining our standards of quality and service makes us feel proud.
When we started Amrit Soap Company, we had one goal in mind, to give the customer the best using the highest quality organic and natural ingredients. Our group’s high performance finest blend products deliver on our promises, representing a new direction in skin care, fabric care and utensils care. We handcraft all products with only the best in natural and organic oils. Our products are for the ones who take pride in their health and beauty.
When developing our product line, we didn’t want to compromise on any detail. We leveraged skincare technology and natural actives to deliver high-performance, treatment-based products—each product has been tested at length to ensure that it delivers results, leaving us with the best in class collection that truly meets the needs of our customers.